Join us as Winnie Anderson shares her story of being an award-winning brand strategist, bestselling author, business development strategist, and instructor.
“Be the change you want to see in the world” – Ghandi
Sales were incredibly frustrating. When I started to coach myself out of the problem, I realized I had some issues that from my past that were really unaddressed. I knew that until I addressed those issues and dealt with those issues and dealt with the emotional baggage that came along with them, I would continue to be stuck, under perform, be frustrated and be miserable. What I realized was the strategies I had adopted to deal with the abuse I had survived as a child, those strategies were very effective. They got me to survive my childhood, and they got be to be a productive adult. But as I went out on my own as a self-employed professional those same strategies were actively holding me back. I realized that I needed help to really get past these.
I had reached the point on my own where now to have a breakthrough, I needed the help of a professional.
Entrepreneurial AH-HA Moment:
I was in serious debt, buying tools and programs that I thought would “fix me”. The last straw for me was I paid $6,000 to this sales guru for this coaching program, because I was sure it was a sales problem. It was just before I had a breakdown, so the Ah-Ha was I was looking for this to “fix my sales problem”. I was looking for the answer to be outside of me, that it was some kind of skill that was missing or something I wasn’t saying. I didn’t want to believe that it was an issue inside of me.
She was adamant that I had to sell in a certain way, her way to make my business work. At the same time I had finished the therapy, the emotional work I had gone through. I was still reading self-help books. I am a big believer in them. I was reading a book “What you can change, and what you can’t” by Martin Seligman. He is the head of the department of Positive Psychology at the University of Pennsylvania in Philadelphia.
I came to see that what I needed to change wasn’t me, I didn’t need to be fixed. We are who we are at our very core. What I came to realize was that her way of selling was never going to work for me, I am not her. I needed to construct a business model that worked for who I am. I believed that I wouldn’t have to sell if I could position myself very, very clearly. If I could stand out to the right audience, I would attract them and that they would be ready to say “yes”! It was tied in with the launch of my show, within three weeks of launching the podcast I had people come to me asking me to teach them how to put on the same kind of show, an educational based show.
Winnie’s “The Let’s Talk Tech Podcast” is for introverted entrepreneurs, who hate selling, and they study with and consult with her when they’re ready to stand out from the competition, and step into their role as an authority in their industry, and maximize their revenue.
Her knowledge of what influences and motivates behavior comes from her formal education — degrees in Education and Human Resources, additional graduate work in psychology and counseling, and multiple certifications along with work experience in human resources, sales, and marketing.
She teaches courses on planning and launching a unique podcast. She leads the Confidence Builder Series which is a monthly training series focused on supporting consultants, coaches, and licensed professionals in growing their confidence so they can get out of their own way and address the emotional baggage they have that’s holding them back. Her book, Strategic Podcasting is due out in the 4th quarter of 2016.
Small Business Resource:
PDF of a calendar that Winnie created, go to her website, tell her you’d like your own copy!
One Note – Microsoft’s version of Evernote,
Best Business Books:
“What You Can Change, and What You Can’t” by Martin Seligman