The agency, Lee Jackson Dev, specializes in helping designers, design agencies, and web designers build websites using WordPress. A “designer” will create an amazing picture of a website, and then my team and I will do the coding and actually make the website work.
“Whether you think you can, or think you can’t, you’re right” by Henry Ford
The iPhone was new, app creation was new and at the business I was at we came up with this harebrained idea to offer the build of an app for a stupidly few hundred dollars. I ended up working for at least a month and a half on this program. It was so hard to build, everything was new, there was not much supporting documentation. By the end of the process I realized we had said yes to building a really complex platform for the iPhone for only a few hundred dollars. That realization was an absolute gutting moment when I realized what I had agreed to do and how much time I felt I was wasting. Obviously there was no profit in this and we were going way and above. When the app finally uploaded, I felt so exhausted and felt I would crack if that app got rejected a few weeks later.
Thankfully a couple of weeks later the app was approved, which was amazing But because it was only a short-term app it was only used for a short few weeks because it was to coincide with an event. I felt pretty down about that and promised myself I was never going to agree to work so hard for so little money.
Entrepreneurial AH-HA Moment:
I suddenly realized that the price that I charge for something is certainly not the amount of hours. We think of an hourly rate and think OK that thing is going to take me three hours. But the problem with that it isn’t going to take three hours, it is probably going to take longer. The other side of that is it has taken me years and years to learn all the stuff I know at this point. You will save lots of time and in the long run, lots of money, using an agency. So now with anything I charge on now I no longer think how long is this going to take me. I do have to take time into consideration, however the other part of the consideration is all of the time it has taken me to learn something. The jobs that take two hours in my head, actually have taken an incredibly long journey that no one else has taken. And that person who is paying me to do something has certainly not taken that journey. I’m saying “do not devalue yourself”.
The lesson learned was we are going to charge based on the value of the product. And that helped me with the launch of Lee Jackson Dev.
Small Business Resource:
Best Business Books:
“4 Hour Work Week” by Tim Ferris
“E-Myth Revisited” by Michael Gerber
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