Join us as Dana Malstaff, founder of Boss Mom Movement, shares how she serves Boss Moms who yearn for more time and less guilt when it comes to building their business, by providing the tools they need to grow their business without sacrificing their family goals.
“We have the power to believe that something else is possible, that things can change that a miracle can happen.” The Law of Divine Compensation by Marianne Williamson
After I went to a conference, I told some people I was going to coach some people in “business strategy” & “content creation”. Three people took the course for free. From that experience I realized this is what I am really good at. But of the three people, two were total failures. They were not the ideal clients. I couldn’t understand their brand. I ended up having one person who was amazing and two total epic fails where I didn’t get them the results they wanted. It was a great learning experience for me. Once again I like to think that the things that fail teach me what is going to work and be good. It was an amazing lesson to see when something works and something doesn’t and analyze why they were so different and have that fuel how you’re going to do different in the future.
Entrepreneurial AH-HA Moment:
My Ah-Ha moment was that I may be a content strategist by trade, but by creating a movement that was for Moms, to help them get rid of the guilt, I was freeing them up learn my strategies and implement them without the daily things in our lives that hold us up from doing the things we were meant to do. By creating this movement I was freeing them up to create the thriving business that I knew my skills could help them get to. We launched Boss-Mom in September of last year and it is a really successful business now just in the middle of 2016.
The Boss-Mom Academy is my group coaching program. I went from being able to help a couple of people to being able to help more women. I am really engaged in that space.
I am in the midst of planning my Boss-Mom Retreat. In any online service industry there is a general progression – you start working one-on-one, then you build some course work, then a group coaching program, then you do an on-site event. I have been working on this, I have a location, it will be in an old bakery factory in downtown San Diego. It won’t be an event where you listen to people talk. It will be like a mastermind and a karaoke party and a sauna! The Boss-Moms will be away from their kids and I want to give them a space where they can further their business, but they will be a little relaxed and feel like a sexy lady at the same time. We’ll have Disney karaoke songs, because we all know those songs and we’ll have a glass of wine and wear heels when we sing.
Small Business Resource:
Trello – it’s like Evernote and Pinterest had a baby!
Best Business Books:
The Five Love Languages by Gary Chapman
Boss Mom the Ultimate Guide to Raising a Business and Nurturing Your Family Like a Pro by Dana Malstaff
Facebook group: https://www.facebook.com/groups/960492677336904/